William Brinson had great agents and had worked on some larger ad campaigns that were about to change his and his wife’s (Susan) life. William is a still life and food photographer and was on the up and up with his career. Susan is a design director at a mid-sized ad agency.
Three years ago, in November 2009, they decided to take a risk and move into a 2,000 sq ft live/work space in Midtown. It was the perfect daylight space with a kitchen in the studio area. It was a gutted space, and they were willing to build it out. Then the phone call came. They had been in the space for 5 days, and were standing in a room determined to be the kitchen with a pipe coming out of the wall, and Will’s agent called to say he was going out of business. Since Will shot mostly advertising, Will pretty much had no income.
They came up with a plan. Susan treated Will like an advertising client, and started to rebrand him and strategize his entire life.
Come learn how they went about turning his career around, through rebranding, social media, media placement, personal connections, and more. This is important information that can be applied to anyone who is looking to improve his career, NOW!
Wednesday, November 28, 2012
Calumet Photographic (22 West 22nd St)
6:30pm Check in
$10 APA Members/ $20 Non- members
(additional $5 at the door, cash or check only)
William is a still life and food photographer shooting for clients like Martha Stewart Living, Food and Wine, Real Simple and advertising campaigns. Susan is a Design Director at the design and branding firm, working with fortune 100 companies. Together they write the blog House of Brinson, a lifestyle blog, giving them a chance to work together publicly. Behind the scenes, William and Susan have been together for almost 20 years propelling each of their careers forward, by using their combined knowledge of the industry and keeping a fresh approach on their future.